
Our Vision
Engage, delight and inspire consumers by building brands they love and leading in growing categories.
Our Vision is our long-term direction that guides business priorities and aligns our organization. As a Company of #1 and leading brands with emerging, on-trend brands, we will continue to drive balanced, long-term growth, primarily in North America.

Our Executional Priorities
By advancing our executional priorities, we are becoming a more focused, efficient and agile organization.
- Drive Commercial Excellence: Deliver best-in-class go-to-market execution and commercial delivery
- Streamline our Cost Infrastructure: Focus on profitability and cost discipline
- Reshape our Portfolio: Optimize our portfolio to meet the evolving needs of consumers
- Unleash our Organization to Win: Inspire, enable and empower our employees while improving diversity at every level
More to Explore
Great things are happening at The J.M. Smucker Co. See for yourself.