Privacy policy

Effective Date: December 2013 Last updated: May 2018

The J.M. Smucker Company and Subsidiaries Privacy Policy

This Policy describes how we treat personal information. It applies to information we collect on the websites and apps where the policy is found. It does not apply to other websites we run which may have a different Policy. It also does not apply to other interactions you might have with us. Our sites and apps are intended for use in the U.S. and are subject to U.S. laws. If you live outside of the United States, you understand and agree that we may transfer your information to the United States.

We collect contact information. We collect your name and email address. We may also collect your mailing address and phone number. We also collect social media handles.

We collect payment information. We collect your credit card number and billing address if you make a purchase.

We collect information you submit or post. We collect information when you contact us with a comment or question. We also collect information when you post a recipe review. These reviews are posted publicly to our website.

We collect demographic information. We may collect your age and gender. We may also collect your product and shopping preferences. We may collect information about the age ranges of children in your household.

We collect usage and location information. We collect information about the browser you are using. We also look at what site you came from to get to us. We look at what site you go to when you leave us. We collect information about your general location.

We collect device and mobile information. We collect device identifiers. We may collect information about your location. We collect information using GPS and WiFi technology.

We collect information directly from you. We collect information from you when you register an account or buy a product. We also collect information if you sign up for the e-newsletter or enter a contest. We collect information when you contact us.

We collect information from you passively. We use tracking tools like browser cookies, web beacons, and pixels. We do this on our websites and in emails that we send to you. We collect information about users over time when they use our websites. We may have third parties collect personal information this way.

We get information about you from third parties. Our business and marketing partners may give us information about you. Social media platforms may also give us information about you. We may also have features that let your friends give us your information.

We combine information that we have collected offline with information we collect online. We combine information that we have collected across other The J.M. Smucker Company and subsidiaries brand websites or third party sites. We combine information collected across devices, such as computers and mobile devices. We also combine information we get from a third party with information we already have.

We use information to respond to your requests or questions. For example, we use your information to respond to your feedback. We also use your information to notify you if you win a contest.

We use information to improve our products and services. We might use your information to make our websites and products better. We use your information to customize your experience.

We use information for security purposes. We use information to protect our company and our customers. We also use information to protect our websites.

We use information for marketing purposes. We may provide you with information about new products and special offers. We use your information to serve you ads about products and offers. These might be offers from other The J.M. Smucker Company or subsidiaries brands or products we think you would find interesting.

We use information to communicate with you. For example, we will contact you about your orders. We may contact you about your feedback. We might also contact you about this Policy or our website Terms.

We use information as otherwise permitted by law or as we may notify you.

We will share information within The J.M. Smucker Company and subsidiaries. We will share information with the then-current Family of Brands. That list can be viewed here.

We will share information with third parties that perform services on our behalf. We share information with vendors that send emails for us. We share information with companies that run our website and contests. We may also share information with companies that fulfill and ship orders.

We may share your information with our business and marketing partners. For example, we might share information with third parties that co-sponsor a promotion or sell our products. These partners may send you marketing information by mail or email. We may also share information with third parties that help us with marketing. This may include social media platforms.

We will share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it. We might share information when we are investigating potential fraud. This might include fraud we think has happened during a contest or promotion. Or we may share your information if you are the winner of a contest or promotion with anyone who requests a winner’s list.

We may share information with any successor to all or part of our business. For example, if part of our business was sold, we may give our customer list as part of that transaction.

We may share information for other reasons we may describe to you.

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, follow the instructions in any promotional message you get from us. Some parts of our sites may also let you modify your preferences to opt out. Even if you opt out of getting marketing messages, we will still send you transactional messages.

You can control cookies and tracking tools. To learn how we use cookies and other tracking tools, and to read our Do Not Track policy, please click here.

You can control tools on your mobile devices. For example, you can turn off the GPS locator on your phone.

Our sites are meant for adults. We do not knowingly collect personally identifiable information from children under 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us at You can also write to us at the address listed at the end of this policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children's privacy on-line here.

The Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

If you click on a link to a third party site, you will be taken to websites or platforms we do not control. This policy does not apply to the privacy practices of that website or platform. Read the privacy policy of other websites and companies carefully. We are not responsible for these third party practices.

If you have any questions about this Policy or want to correct or update your information, please email us at You can also write to us or call at: 

The J.M Smucker Company 
Customer Communications Center 
1 Strawberry Lane 
Orrville, OH 44691 
The United States of America 
Telephone: (888) 550-9555

From time to time we may change our privacy policies. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our sites. Please check our sites periodically for updates.