Anticipating What Consumers Need
We put the consumer at the center of everything we do, and always have. In addition to adapting and evolving to meet consumer demands, we're leveraging data and analytics to predict future needs that will arise, so we can be there when they do. Our predictive models help ensure product relevancy and, ultimately, the success of new innovations.
Anticipating What Consumers Need
We put the consumer at the center of everything we do, and always have. In addition to adapting and evolving to meet consumer demands, we're leveraging data and analytics to predict future needs that will arise, so we can be there when they do. Our predictive models help ensure product relevancy and, ultimately, the success of new innovations.
Smucker Innovation in Action
Driving growth throughout the Smucker portfolio.
Jif® Squeeze
The latest innovation in peanut butter is here thanks to our Jif® brand and the introduction of Jif® Squeeze peanut butter. Our team has spent years ensuring this new way of enjoying peanut butter will meet consumers' understandably high standards for taste and texture.
Meow Mix® Tasty Layers™
Our Meow Mix® brand is committed to introducing meaningful innovations that deliver on taste. The latest example is Tasty Layers™ Gravy-Coated Mix, a new way for pet parents to indulge their cats with crunchy textures, savory morsels and customizable options - like adding water to create a gravy experience.
More to Explore
Great things are happening at The J.M. Smucker Co. See for yourself.
