Innovation that Makes Life Better

At Smucker, innovation is bigger than the next new flavor or culinary trend (although we launch our share of those, too). Our approach to innovation is about bringing new thinking to the categories we participate in–strong ideas rooted in data and insights that address true, often unmet, consumer needs. For us, innovation is a commitment to making the lives of consumers and their pets better.

Anticipating What Consumers Need

We put the consumer at the center of everything we do, and always have. In addition to adapting and evolving to meet consumer demands, we're leveraging data and analytics to predict future needs that will arise, so we can be there when they do. Our predictive models help ensure product relevancy and, ultimately, the success of new innovations.

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Anticipating What Consumers Need

We put the consumer at the center of everything we do, and always have. In addition to adapting and evolving to meet consumer demands, we're leveraging data and analytics to predict future needs that will arise, so we can be there when they do. Our predictive models help ensure product relevancy and, ultimately, the success of new innovations.

Smucker Innovation in Action

Driving growth throughout the Smucker portfolio.

1850® Coffee

A bold at-home coffee experience, inspired by the 170-year heritage of the Folgers® brand. These premium roasts have driven strong repeat purchase rates.

Jif Power Ups® Snacks

A snack to please parents and children with peanuts as the first ingredient. 40% of the households that purchased this new snacking option were not previous Jif® consumers.

Milk-Bone® Long-Lasting Chews

Two new treat lines designed to help keep dogs engaged and active. Both Wonder Bones® and Milk-Bone Gnaw Bones® meet the needs of loving pet parents looking to promote pet happiness.