Innovation that Makes Life Better


We believe innovation is bigger than the next new flavor or flashy culinary trend. At Smucker, true innovation is about bringing new thinking to our categories – strong ideas rooted in data and insights that address real, unmet needs for our consumers.  

For us, innovation is a commitment to making the lives of people and their pets better.  

Anticipating What Consumers Need

We put the consumer at the center of everything we do, and always have. In addition to adapting and evolving to meet consumer demands, we're leveraging data and analytics to predict future needs that will arise, so we can be there when they do.  

Anticipating What Consumers Need

We put the consumer at the center of everything we do, and always have. In addition to adapting and evolving to meet consumer demands, we're leveraging data and analytics to predict future needs that will arise, so we can be there when they do.  

Smucker Innovation in Action

Driving growth throughout the Smucker portfolio.

image mask jif peanut butter chocolate

Jif® Peanut Butter & Chocolate Flavored Spread

The number one peanut butter brand in America has launched its biggest flavor innovation in nearly a decade with Jif® Peanut Butter & Chocolate Flavored Spread, combining the creamy, peanutty, goodness of Jif Peanut Butter with the sweetness of chocolate flavor.

image mask milk bone peanut buttery bites sitting on countertop

Milk-Bone® Peanut Buttery Bites

Today's pet parents are always on the hunt for new ways to enjoy special moments with their furry companions. Milk-Bone® Peanut Buttery Bites are convenient, bite-sized dog snacks made with Jif® peanut butter, a mouthwatering collab that will keep their tails wagging!

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Hostess® Meltamors™

Inspired by delectable warm restaurant desserts, Hostess® Meltamorsare a soft, fluffy mini-cake with a delightful chocolate-flavored drizzle and a chocolatey- or caramel-flavored melting center that flows like "lava" when warmed for only five seconds in the microwave. 

image mask cafe bustelo ready to drink coffee on countertop

Café Bustelo® Espresso Style Iced Coffee

More and more coffee consumers are reaching for iced coffee to complement their daily routine. All-new Café Bustelo® Espresso Style Iced Coffee brings the Latin flavor consumers love to the refrigerated aisle with the brand's first-ever multi-serve product crafted solely to be enjoyed cold.