Inside Smucker Blog

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Peeling Back the Layers on One of the Most Complex Products in Hostess® History 

It has been said that to keep up with consumer trends and preferences today is to be falling behind. To succeed in today’s ultra-competitive and high-speed environment, companies need to identify burgeoning trends and find unique ways to deliver on them. This has been central to the successful innovation strategy our Hostess® brand team has established, and it was key to its most recent success story – Hostess Kazbars™.