![](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/24FY/feb24/image-thumb__1756__infoblock/Kazbars.webp)
Peeling Back the Layers on One of the Most Complex Products in Hostess® History
It has been said that to keep up with consumer trends and preferences today is to be falling behind. To succeed in today’s ultra-competitive and high-speed environment, companies need to identify burgeoning trends and find unique ways to deliver on them. This has been central to the successful innovation strategy our Hostess® brand team has established, and it was key to its most recent success story – Hostess Kazbars™.
![bee on flower](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/P2/image-thumb__801__more_to_explore_short/pollinator.jpg)
Jun 16, 2020
Preserving the Producers: Our Partnership with Pollinator Partnership
![Milk Bone Bones with Friends](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/milk_bone/image-thumb__791__more_to_explore_short/bones_friends.png)
Jun 01, 2020
Investing in Milk-Bone® - the Leading Dog Biscuit Brand
![smucker logo on gingham background](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/social_unrest/image-thumb__797__more_to_explore_short/social_logo _2 (2).jpg)
Jun 01, 2020
Charting Our Path to Supporting an End to Racial Injustice
![Stylized shot of peanut butter jar with marketing tagline](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/jif_spotlight/image-thumb__784__more_to_explore_short/jif_header.jpg)
May 01, 2020
From the choice of choosy moms to That Jif’ing Good
![Workers reviewing monitor in shared room](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/project_evergreen/image-thumb__782__more_to_explore_short/evergreen.jpg)
May 01, 2020
Enhancing our Energy Management Process to Support our 2020 Environmental Impact Goals: Project Evergreen
![Tucker H. Marshall headshot](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/cfo_spotlight/image-thumb__789__more_to_explore_short/cfo_spotlight.jpg)
May 01, 2020
CFO Spotlight
![Father and daughter with dog on couch](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/covid/image-thumb__759__more_to_explore_short/covid.jpg)
Apr 03, 2020
Addressing the Challenges of COVID-19 for those Connected to our Business
![people at meeting](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/growth_insights_team/image-thumb__757__more_to_explore_short/growth_insights_team.jpg)
Mar 12, 2020
Looking Around the Corner to Deliver for Consumers
![Smucker exec photos](https://s3.us-east-2.amazonaws.com/jms-s3-com-jms-p-pmc6/tmp/image-thumbnails/news-stories/blog/iwd/image-thumb__754__more_to_explore_short/iwd_home_2.jpg)
Mar 08, 2020
Celebrating Inspiring Female Leaders Who Help Drive our Success