Jif® Peanut Butter Announces "Imagine If, With Jif" Contest Grand Prize Winner

ORRVILLE, Ohio, Nov. 13, 2018 /PRNewswire/ -- Jif® is thrilled to continue its support of kids with creative passions and entrepreneurial ideas that help build a better future for all. Today, Jif is announcing the grand prize winner of the "Imagine If, With Jif" Contest – a program with a mission to nourish kids' potential and fuel their imaginations to spread more love into the world.

Now in its second year, the grand prize winner of the "Imagine If, With Jif" Contest is 11-year-old Elena Gallegos from Corona, Calif. Elena's inspiring Unicorn Kids business, which raises awareness for kids with food allergies, was the most creative and feasible idea this year and aligned with Jif brand's mission to empower parents and kids to make the world a better place. She'll receive a $15,000 grant to help continue supporting and inspiring kids with food allergies and help them navigate life. Unicorn Kids design one-of-a-kind t-shirts for kids with food allergies to promote food allergy safety. You can view Elena's video submission here.

"We love that Elena and her Unicorn Kids business is focused on education and reducing the stigma kids with allergies feel," said Tina Floyd, Senior Vice President and General Manager, Consumer Food. "As one of the world's largest peanut butter makers, we know that food allergies are a prevalent topic for parents as they send their kids off to school or over to a friend's house, and we want to open a dialogue to better educate and nourish families – all families – especially those with kids who have food allergies."

Jif has long partnered with the National Peanut Board, supporting peanut research and education initiatives. Part of their work focuses on peanut allergy awareness and education, including resources for parents, educators and anyone who cares for children. Families with nut allergen concerns can find out more on allergy resources at the National Peanut Board's website, or more about the National Peanut Board's health and nutrition research by visiting

In its first year, the 'Imagine If, With Jif' Contest named eight-year-old Charlotte Gould as the grand prize winner. Charlotte's nonprofit, "Stiches by Charlotte" creates personalized dolls for children undergoing medical procedures, and proves that great things happen when we support kids' creative ideas. This young entrepreneur continues to pursue her dreams of making the world a better place, as she recently announced a brand-new line of surgery companion dolls.

For more information about Jif, the "Imagine If, With Jif" Contest and Jif products and recipes, visit and the Jif Facebook, Twitter and Instagram social media channels.

About The J.M. Smucker Company
For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin' Donuts®, Crisco®, Café Bustelo®, R.W. Knudsen Family®, Sahale Snacks®, Smucker's® Uncrustables®, Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Rachael Ray® Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and Nature's Recipe®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Dunkin' Donuts® is a registered trademark of DD IP Holder LLC, and Rachael Ray® is a registered trademark of Ray Marks Co. LLC.  

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

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