America's Favorite Morning Beverage is Proudly Roasted in New Orleans, Louisiana

We are proud to be the leader in the at-home coffee category. We're equally proud to deliver our popular brands from our facilities in New Orleans, Louisiana, courtesy of our hardworking employees who share as much passion for our products as they do for the city in which they’re made. 

Hear From the People Who Fill Your Cup

Our team in New Orleans is dedicated to meeting the needs of consumers by delivering leading at-home coffee brands they trust, all while positively impacting the local community through philanthropy, volunteerism and strategic partnerships. Don't just take our word for it - hear from our dedicated employees. 

WE HEART NEW ORLEANS

We are proud to be a leader in the New Orleans community – to stand with our friends, family and neighbors to support the resilience of this great city. 

ABOUT THE LOUISIANA INDUSTRIAL TAX EXEMPTION PROGRAM

Incentives provided by the Louisiana Industrial Tax Exemption Program, a state incentive program based on established investment leveraged by manufacturers across the state, were an important factor in our decision to consolidate our coffee operations from other cities to New Orleans. In 2010, we entered into a Cooperative Endeavor Agreement (CEA) with the State of Louisiana, through the Louisiana Department of Economic Development, who agreed to support and approve our ITEP submissions.  

In 2016, during the existing term of the CEA, Governor John Bel Edwards issued two executive orders that gave the ability for local governing bodies to reject ITEP applications. The New Orleans City Council rejected several of our ITEP applications on the grounds that they did not comply with the City’s guidelines. Importantly, the guidelines established by the New Orleans City Council conflict with and are more expansive than the state requirements. 

Our position on this matter is simple and straightforward. We have not only fulfilled but far exceeded our annual job and payroll obligations under the agreement. In addition, we have followed the outlined ITEP application process and have no outstanding tax debt or previous filings under formal review. 

Exceeding Our Obligations 

  • We’ve more than doubled our workforce since 2010, now employing nearly 700 people 
  • We offer jobs paying up to $40 an hour, with total payroll in 2022 of $62 million 
  • We’ve invested more than $284 million in facilities  located in distressed region 
  • We comply with and champion the Hire NOLA program 
  • We are among the top five taxpayers in New Orleans, inclusive of exemptions