Judd Freitag

Judd Freitag currently serves as Senior Vice President and General Manager, Sweet Baked Snacks and Pet. In this role, Judd oversees each portfolio, inclusive of the iconic Hostess^® brand as well as the leading Meow Mix^® and Milk-Bone^® brands. Through his leadership, the Hostess^® brand has introduced refreshed branding and marketing along with a more focused innovation strategy. In U.S. Retail Pet, Judd has overseen the work to retain leadership in these highly competitive categories through continued investment in consumer-led innovation and breakthrough marketing.  

He brings more than 16 years of consumer-packaged goods experience and a proven track record of leading successful integration, delivering growth and profitability, and strengthening organizational culture and competitiveness. 

Professional Highlights 

After joining the Company in 2011, Judd has held roles of increasing responsibility across the organization, leveraging his financial expertise, strategic approach, and brand building mentality to drive transformation and sustained value creation. He was named a Company Officer in 2025. 

Most recently, he played a critical leadership role in overseeing the strengthening of the Company's U.S. Retail Pet Foods business and has led the advancement of the Company's Sweet Baked Snacks strategy. 

Industry Leadership 

Judd currently serves on the Board of the Pet Food Institute (PFI). PFI has been the voice of U.S. pet food makers for over 60 years and is focused on helping pets live longer, healthier lives.  

Educational Background  

Judd earned a bachelor's degree in business administration, accounting at Kent State University and a Master of Business Administration from Ashland University.