Brand News Releases


Milk-Bone® Debuts Partnership with Team USA Through Dogs Inspire More Campaign

Campaign to Recognize Unconditional Support Provided by Dogs

Orrville, OH (Jan. 5, 2018) Milk-Bone® today announced the official partnership kick-off with Team USA through its "Dogs Inspire More" campaign. Throughout the 2018 PyeongChang Olympic Winter Games, Milk-Bone will celebrate the unsung heroes who inspire Team USA athletes to be their best: their dogs. In recognition of the unconditional support dogs provide to Team USA athletes, Milk-Bone will highlight how dogs support and comfort their owner athlete no matter the circumstance.

Together with U.S. Olympic cross-country skier Jessie Diggins, U.S. Olympic figure skaters Maia and Alex Shibutani and U.S. snowboarder Hailey Langland, Milk-Bone celebrates the unwavering support dogs offer with Dogs Inspire More video series and social campaign. Starting today, Milk-Bone invites fans to share their own dogs' supportive and inspirational stories by using #DogsInspireMore on their social channels.

"My dog Leo is really special to me because no matter how my training sessions go, he always comes running, looking for cuddles. While training for the 2018 Olympic Winter Games, sometimes it can be hard to get out the door when I'm tired or sore, but Leo's excitement and energy inspires me to keep going," said Jessie Diggins. "I'm excited to work with Milk-Bone to celebrate the steadfast support dogs give their owners."

Fans can learn more about the special bond between Jessie and Leo through the Team USA and Milk-Bone video series, created in partnership with the United States Olympic Committee.

"Everything is a performance factor for an athlete, and there's hardly any bigger factor than being happy," says Sean McCann, USOC Sports Psychologist. "Directing attention to a companion gives an athlete a greater sense of purpose and makes a big difference with happiness. Dogs are funny, they make us laugh, and all these things are good for an athlete."

For more information about Milk-Bone and Team USA, please visit and follow Milk-Bone on social media at and


About The J.M. Smucker Company
For 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin' Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC, and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

Media Contact:

Maribeth Burns

The J. M. Smucker Company