Brand News & Releases
Brand News Releases
NUMI® ORGANIC TEA LAUNCHES READY-TO-DRINK LINE
New line of premium ready-to-drink teas available beginning Spring 2017
OAKLAND, Calif. [March 1, 2017] — Numi® Organic Tea and Smucker Natural Foods unveiled a premium ready-to-drink (RTD) organic tea line featuring five flavors in an exclusive new glass bottle design. This will be the first full RTD tea product line that is Certified USDA Organic, Non-GMO Project® Verified, and made with Fair Trade Certified™ ingredients. This product was chosen as a finalist in the "Best New Organic Beverage" category for the 2017 NEXTY Awards at the upcoming trade show, Natural Products Expo West.
Founded in 1999 by siblings Ahmed and Reem Rahim, Numi, is a leading organic tea brand in North America and one of the fastest growing tea companies in the country. The all-new Numi RTD tea line boasts extensions of their top-selling box tea and flavor profiles including: Aged Earl Grey™, Black Lemon, Classic Mint, Hibiscus Red and Jasmine Green. Each tea has a touch of sweetness and only 60 calories.
This launch came to life through a long-term agreement with Smucker Natural Foods to manufacture, market, and distribute the RTD line. By using authentic full-leaf quality Numi tea, the brand extends its commitment of celebrating people, planet and pure tea to the RTD aisle.
"The launch of our premium RTD organic teas is an exciting and pivotal moment for us," explains Ahmed Rahim, co-founder of CEO of Numi Organic Tea. "Our mission has always been to deliver the purest, highest-quality organic teas to our consumers and our decision to move into the RTD space will allow even more people to enjoy our premium, organic full-leaf quality tea, on-the-go."
Numi RTD organic teas bring the passion of the Numi brand to life in a whole new way, while maintaining the company's values. Through the simple art of tea, Numi Organic Tea and Smucker Natural Foods are committed to inspiring well-being of mind, body and spirit, with a focus on people, the planet and our products:
People: Product purchases of the new RTD organic tea line help support Together for H2OPE, a Numi Foundation initiative that provides safe drinking water to its farming communities around the world.
Planet: Numi RTD organic teas are manufactured at the Smucker Natural Foods facility in Chico, California, which, in 1997, became one of the first certified organic processing facilities in the U.S. This facility also received the coveted Platinum Level Zero Waste Certification from the U.S. Zero Waste Business Council.
Product: From using the same organic tea sourced through Numi's long-term direct farming relationships, to using recyclable glass packaging and sustainable manufacturing processes, Numi Organic Tea and Smucker Natural Foods are committed to delivering high-quality organic teas.
The Numi RTD organic tea line will be available starting Spring 2017 with national distribution in the Natural, Away From Home, and Club channels. The lineup will initially have a regional distribution presence for traditional grocery and convenience stores in the Southern California, Portland, and Seattle markets. Numi and Smucker Natural Foods will evaluate expansion into other markets and channels following the initial launch. As part of this launch, Smucker Natural Foods will be engaging a direct-store-delivery (DSD) model to support the Southern California, Seattle and Portland markets.
For inquiries about Numi RTD organic teas, customers can reach out to their Smucker Natural Foods sales representative. This agreement does not impact sale or distribution of the existing Numi organic box teas, which will continue to be sold and distributed by Numi Organic Tea.
Numi Organic Ready-to-Drink Tea Flavor Lineup
Black Lemon: This malty Yunnan black tea balanced with real lemon and organic cane sugar provides a satisfying, slightly sweet, citrus boost.
Jasmine Green: Organic green tea leaves are scented with night-blooming jasmine flowers picked at their peak fragrance. A touch sweet, this mellow and smooth tea is a sensory delight.
Classic Mint (Caffeine Free): With a flavor as light and lively as a newly picked leaf, we use North African mint to give this tea a sweet spearmint taste, rounded by a hearty balance and touch of sweetness.
Aged Earl Grey™: We age organic Assam black tea with real Italian Bergamot so the tea leaves absorb the orange scent. These subtle citrus layers compliment this drink's hint of sweetness.
Hibiscus Red (Caffeine Free): This tasty sensation of smooth Rooibos (Red Tea) balanced with the sweet tartness of hibiscus, topped off with organic cane sugar.
About Numi Organic Tea
Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and fair trade certified teas and teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—no unnecessary "natural" flavorings or perfumes. Numi products are available in retail outlets in more than 30 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at www.NumiTea.com. An award-winning social enterprise and founding B-Corporation member, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Facebook.com/NumiTea and Twitter.com/NumiTea.
© Smucker Natural Foods, Inc., Numi and Aged Earl Grey are trademarks of Numi, Inc. used under license.
The Non-GMO Project name is a registered trademark of The Non-GMO Project.