Brand News & Releases

Brand News Releases


New Pillsbury™ Filled Pastry Bag Makes Frosting a Cinch

Frosting Pillsbury Cupcakes and Cakes Is Easier and More Convenient Than Ever

ORVILLE, OHIO - (June 13, 2017) – Pillsbury™ introduces the NEW Pillsbury Filled Pastry Bag®, the first-ever pre-filled pastry bag designed to make frosting fun and easy with impressive results. The ready-to-go pastry bag with built-in star tip allows bakers of all skill levels to easily frost designs with classic Pillsbury™ Creamy Supreme® frosting.

"The Pillsbury Filled Pastry Bag allows everyday bakers to elevate their treats with inspired designs," said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. "We're excited that this new product helps baking enthusiasts focus on creating memories with family and friends without the hassle or mess of making everything from scratch."

This first-to-market product from Pillsbury makes any baking occasion special and provides bakers with a tool for more creative frosting designs. The built-in star tip allows bakers to create a variety of designs, including rosettes, waves, stars and more. Perfect for bakers of all skill levels, as well as those short on time, the Filled Pastry Bag requires no additional tools for frosting baked goods and makes cleanup easy.

Filled Pastry Bags are the latest way Pillsbury makes baking fun. Whether it's for a bake sale, potluck or a rainy afternoon, Pillsbury offers a wide range of products for baking enthusiasts to enjoy. The NEW Filled Pastry Bag is available in three classic Pillsbury Creamy Supreme frosting flavors, Vanilla, Chocolate Fudge and Cream Cheese, and contains the same amount of frosting as the traditional 16 ounce tub.

Pillsbury Filled Pastry Bags are available nationwide at a suggested retail price of $3.49.

Visit for Pillsbury baking recipes and frosting inspiration.

About The J. M. Smucker Company

For 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin' Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.