Brand News & Releases

Brand News Releases


Natural Balance® Pet Foods Announce New Formula with Lance Bass and Downward Dogs – Literally

ORRVILLE, OH (August 24, 2017) – There are many benefits of having a dog – companionship, unconditional love, and slobbery kisses – but research suggests there's another benefit. Exercise[1]. When your pooch jumps into your bed in the morning, you have little choice but to get up and get moving.

Quality time and physical activity with your pup doesn't have to be limited to walks around the block. Just ask the Natural Balance® specialty pet food brand as they recently partnered with ‘NSYNC alum, fitness enthusiast, and passionate pet parent, Lance Bass. Lance hosted a doga (dog yoga) event for Los Angeles media and their furry friends to promote active lifestyles among pets and their owners.

"I try to live a very healthy lifestyle and already feed my dogs Natural Balance, so this partnership was a natural fit," laughed Bass. "Dale, Lily and Chip are really active dogs, don't let their size fool you. I only give them food that is made with premium quality ingredients so they are refueled properly throughout the day. Working with Natural Balance combined my love for dogs and my love for fitness."

Bass brought his trademark enthusiasm as he shared fitness tips with attendees including:

  • Keep it Fun: Create new games to play with your dog or set up an obstacle course in your backyard to keep your dog physically and mentally stimulated.

  • Exercise the Brain: Don't forget to exercise your dog's brain with new commands or tricks, too. A tired dog is a happy dog!

  • Fuel Up with the Right Foods: It's important that you and your pup are getting the right nutrients before and after exercise. I fuel up with protein before my workouts and feed my dogs the new Natural Balance L.I.D. Limited Ingredient Diets® High Protein formulas so they get the protein they need to keep going.

In addition to Bass, Natural Balance worked with certified yoga and doga instructor, Stephanie Kang of Doga Alchemy, who took the attendees and their dogs through a series of gentle movements and breaths.

"Practicing yoga with your dog is a beautiful mix in which both you and your dog benefit," said Kang. "You're able to bond deeply with your dog while connecting body, mind and soul."

Doga wasn't all peace and quiet. Both dogs and humans had fun posing with Bass while sampling the new line of Natural Balance L.I.D Limited Ingredient Diets High Protein Dry Dog Food.

Natural Balance recently released their L.I.D. Limited Ingredient Diets High Protein Formulas to keep active dogs healthy and happy with more muscle supporting protein than ever before. Highlights of the new formula:

  • 32% Protein, the highest crude protein level among leading Limited Ingredient dog food brands

  • No Grain, Potatoes, Fillers, or Chicken Ingredients

  • #1 Ingredient Real Meat or Turkey - Single Animal Protein Source

  • Benefits of L.I.D. Limited Ingredient Diets® High Protein formulas can help sustain energy, support healthy digestion, as well as a healthy skin and coat.

    • Available in beef, turkey, or lamb varieties at pet specialty stores nationwide for $19.99 for 4lbs­­­, $42.99 for 12lbs and $64.99 for 24lbs.

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About The J.M. Smucker Company

For 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's® , Folgers® , Jif® , Dunkin' Donuts® , Crisco® , Pillsbury® , R.W. Knudsen Family® , Hungry Jack® , Café Bustelo® , Martha White® , truRoots® , Sahale Snacks® , Robin Hood® , and Bick's® . In pet food and pet snacks, its brands include Meow Mix® , Milk-Bone® , Kibbles 'n Bits® , Natural Balance® , and 9Lives® . The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.