Smucker's

Our Purpose and Vision

Our Purpose


Helping to bring families together to share memorable meals and moments.

We have always defined success by more than financial performance. We believe how we do things is as important as what we do. Our Purpose aims to articulate why we are in business and the impact we aspire to have on society.

Being together with the ones we love isn't just a pleasant way to spend time – it's vital to a healthy, happy, fulfilling life. In fact, the more family, friends, and pets spend time with each other, the richer their lives become. We believe we can help strengthen families through the memorable meals and moments they share, and we can help make every day a little more special by nurturing the bonds that bring people and their pets closer together. The stronger families are today, the stronger our society will be tomorrow. Quite simply, life tastes better together.


Our Vision


Engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives.

Our Vision is our long-term direction that guides business priorities and aligns our organization.

We believe that a Company of #1 and leading brands with emerging, on-trend brands will drive balanced, long-term growth, primarily in North America.