The J. M. Smucker Company and Dunkin’ Brands Group, Inc. K-Cup® Pod Launch Recognized as a 2018 Nielsen Breakthrough Innovation
ORRVILLE, Ohio, Thursday, November 15, 2018 – The J. M. Smucker Company (NYSE: SJM) and Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) are proud to share that the launch of Dunkin’ Donuts® K-Cup® pods into the at-home category has been recognized as a 2018 Nielsen Breakthrough Innovation. Presented by Nielsen BASES, the Nielsen Breakthrough Innovations list honors innovative consumer products that have grown their categories while shaping today’s consumer landscape.
The 2018 Nielsen Breakthrough Innovations list highlights 25 consumer product introductions following a review of more than 3,500 launches. The featured innovations met established criteria for distinctiveness, delivering a new value proposition to the market; generating sales, with a minimum of $50 million in year one U.S. sales; and demonstrating the ability to endure the market by delivering at least 90 percent of year one sales in year two.
The Smucker and Dunkin’ Brands collaboration, which introduced the coffee brand to the at-home category, has resulted in the launch of popular roasts in convenient packaged formats at leading retailers across the country. The K-Cup® pod introduction surpassed $200 million in year one sales.
“We are committed to growing the coffee category through exciting innovations that meet the needs of consumers, and we are very proud to share this recognition with our partners at Dunkin’.” said Joe Stanziano, Senior Vice President and General Manager, Coffee, The J. M. Smucker Company. “Bringing a beloved brand like Dunkin’ into homes across the country was a significant achievement and the K-Cup® pod introduction played a major role in the partnership’s growth while creating opportunities for future innovation.”
In addition to regular introductions of new flavors in current formats, both companies continue innovating to bring sought after offerings to consumers, such as the recent introduction of at-home cold brew coffee packs.
“We are honored that Dunkin’ Donuts® K-Cup® pods were recognized as one of only 25 U.S. products to receive the 2018 Nielsen Breakthrough Award for breakthrough innovation and success,” said Brian Gilbert, Vice President, Retail Business Development, Dunkin Brands Group, Inc. “Dunkin’ Donuts® K-Cup® pods were launched in 2015 and the success of the initial line has led to the introduction of additional coffee varieties, new formats and expanded distribution at leading retailers to meet the growing consumer demand for the signature taste of Dunkin’ coffee. We look forward to continuing our partnership with Smucker to bring the rich, smooth taste of Dunkin’ coffee to even more consumers in 2019 and beyond.”
The J. M. Smucker Company: (330) 682-3000
Media: Ray Hancart, Director, Communications & Media Relations
Investors: Aaron Broholm, Vice President, Investor Relations
Dunkin’ Brands Group, Inc.: (781) 737-5200
Media: Michelle King, Senior Director, Global Public Relations
About The J. M. Smucker Company
For more than 120 years, The J. M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Café Bustelo®, R.W. Knudsen Family®, Sahale Snacks®, Smucker's® Uncrustables®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Rachael Ray® Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and Nature’s Recipe®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit jmsmucker.com.
The J. M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Dunkin' Donuts® is a registered trademark of DD IP Holder LLC, and Rachael Ray® is a registered trademark of Ray Marks Co. LLC.
Dunkin' Donuts® brand is licensed to The J. M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants. Keurig® andK-Cup® are trademarks of Keurig Green Mountain, Inc. used with permission.
About Dunkin’ Brands Group, Inc.
With more than 20,600 points of distribution in more than 60 countries worldwide, Dunkin' Brands Group, Inc. (Nasdaq: DNKN) is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of the second quarter 2018, Dunkin' Brands' 100 percent franchised business model included more than 12,600 Dunkin' Donuts restaurants and more than 8,000 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass.