Jif® Teams Up with Neil Patrick Harris to End Snack-Time Parenting Struggles

ORRVILLE, Ohio (June 26, 2018) --  For decades, parents and kids have navigated snack-time struggles. Kids want  delicious, parents want wholesome and those qualities used to be mutually  exclusive. Enter Jif® Power Ups™ by Jif®, the  new snacking solution made with the peanutty goodness both parents and kids  love. To celebrate the launch, Jif is partnering with  multi-talented award-winning actor and father of two, Neil Patrick Harris, to shed a humorous light on  trending parenting challenges and introduce the ultimate win-win solution that  is equal parts delicious and wholesome.

"Parenting is a hilarious adventure full  of plenty of struggles, especially when it comes to snack-time," said  Harris. "As the father of 7-year-old-twins, I get it. Jif peanut  butter is a snack time staple in the Burtka-Harris house, and now so are Jif  Power Ups – a win/win solution with a taste my kids love and the  nutritional value we feel good about."

Best known for his comedic roles, Neil  Patrick Harris will bring Broadway-worthy parent-kid struggle moments to  life both online and on-stage, including hosting a live-streamed comedy  show, The Parenting Struggle is Real...FUNNY!, reenacting real-life,  user-submitted parenting stories with the help of other comedian parents. And  SPOILER ALERT, this comedy show divulges the ultimate snack-time struggle  solution: Jif Power Ups – equal parts delicious and wholesome.

Visit for more information, and watch Neil Patrick  Harris' improv show via live stream today, June 26,  2018 at 6:30 p.m. ET at
"We created Jif Power Ups to  provide a wholesome snack choice that parents and kids can agree on for its  flavor and ingredients – a delicious snack while at home and on-the-go,"  said Tina Floyd, Senior Vice President & General Manager, Consumer  Foods, The J.M. Smucker Company.

 Available in two varieties, Chewy Bars and  Creamy Clusters, Jif Power Ups are made with peanuts as the  first ingredient and no high fructose corn syrup and contain 6 grams of protein  (5% DV) per serving. The individually wrapped bars and clusters make it easy to  take on-the-go, fueling family fun and a taste kids love.

 Jif Power Ups Chewy Granola Bars bring together creamy  peanut butter and chewy granola in five flavors: 
 Creamy Peanut Butter
 Chocolate Flavored
 Salted Caramel Flavored

Jif Power Ups Creamy Clusters feature a peanut butter  center rolled in toasted oats in three flavors:
 Creamy Peanut Butter
 Apple Cinnamon 

Jif Power Ups, available nationwide at a suggested retail  price of $3.49.

About The J.M. Smucker  Company
For more than 120  years, The J.M. Smucker Company has brought families together to share  memorable meals and moments. Guided by a vision to engage, delight, and inspire  consumers through trusted food and beverage brands that bring joy throughout  their lives, Smucker has grown to be a well-respected North American marketer  and manufacturer with a balanced portfolio of leading and emerging, on-trend  brands. In consumer foods and beverages, its brands include Smucker's®Folgers®Jif®Dunkin'  Donuts®Crisco®Café Bustelo®R.W.  Knudsen Family®Sahale Snacks®, Smucker's® Uncrustables®Robin  Hood®, and Bick's®. In pet food and pet snacks, its brands  include Rachael Ray®Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®,  Natural Balance®, and Nature's Recipe®. The Company  remains rooted in the Basic Beliefs of Quality,  People, Ethics, Growth, and Independence established  by its founder and namesake more than a century ago. For more information about  our Company, visit

The J.M. Smucker Company is the  owner of all trademarks referenced herein, except for the following, which  are used under license: Dunkin' Donuts® is a registered  trademark of DD IP Holder LLC, and Rachael Ray® is a  registered trademark of Ray Marks Co. LLC.  

Dunkin' Donuts® brand is licensed to The  J.M. Smucker Company for packaged coffee products sold in retail channels such  as grocery stores, mass merchandisers, club stores, and drug stores. This  information does not pertain to Dunkin' Donuts® coffee or  other products for sale in Dunkin' Donuts® restaurants.