Our Vision and Growth Strategy

To achieve the growth we expect, we must maintain our relentless focus on the consumer and establishing an organization that is positioned to consistently deliver on their needs. To realize this we are inspired by our Vision and empowered by our Executional Priorities.  

strawberries image mask Mom and daughter eating peanut butter and jelly sandwiches

Our Vision 

Engage, delight and inspire consumers by building brands they love and leading in growing categories.

Our Vision is our long-term direction that guides business priorities and aligns our organization. As a Company of #1 and leading brands with emerging, on-trend brands, we will continue to drive balanced, long-term growth, primarily in North America.

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Our Executional Priorities 

By advancing our executional priorities, we are becoming a more focused, efficient and agile organization.

  • Drive Commercial Excellence: Deliver best-in-class go-to-market execution and commercial delivery
  • Streamline our Cost Infrastructure: Focus on profitability and cost discipline
  • Reshape our Portfolio: Optimize our portfolio to meet the evolving needs of consumers
  • Unleash our Organization to Win: Inspire, enable and empower our employees while improving diversity at every level