A New Day at The J.M. Smucker Co. 


For more than a century, our Company has been synonymous with the best jams, jellies and preserves in the world. While incredibly proud of that heritage, we knew that there were opportunities to bring our expertise to new categories to better serve consumers. And we took bold steps to realize that aspiration.

Two decades later we still make the best fruit spreads in the world, but also some of the best peanut butter, snacks, coffee and pet food the world over.

With this growth, we recognized the need to redefine what The J.M. Smucker Co. means to our constituents. This is reflective not just of our business growth, but how that success allows us to positively impact our employees, the communities we’re a part of and the planet.

The result is a new corporate brand identity and a formalization of our commitment to help support solutions for society’s pressing issues. 

Today is an exciting day for our organization and the latest step in our continued commitment to deliver long-term success while supporting all those who touch our business.

 Be Bold with company logo

Reintroducing The J.M. Smucker Co. 

Take a peek behind-the-scenes of the work to bring this new identity to life.