What Inspires and Motivates Us

Our Purpose

Feeding Connections That Help Us Thrive – Life Tastes Better Together

Meaningful connections are vital to a happy, healthy, fulfilling life. For those we love and the communities in which we live. At Smucker, we believe that when we connect, we are stronger. And when we are stronger, society thrives.

Mom and daughter eating peanut butter and jelly sandwiches

Our Vision

Engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives.

Our Vision is our long-term direction that guides business priorities and aligns our organization.

As a Company of #1 and leading brands with emerging, on-trend brands, we will continue to drive balanced, long-term growth, primarily in North America.