Brand News & Releases
Brand News Releases
Sahale Snacks® Launches Team USA Partnership with “Daring Combinations” Campaign
Sahale Snacks® Partners with Team USA Athletes to Unveil 360° "Daring Combinations" Video
Orrville, OH, (Jan. 16, 2018) – In celebration of the PyeongChang 2018 Olympic and Paralympic Winter Games, Sahale Snacks® announced today its first-ever collaboration with Team USA. Sahale Snacks believes that greatness comes from daring combinations, and celebrates Team USA athletes who embody the brand's adventurous spirit.
To perfectly exemplify "Daring Combinations," Sahale Snacks teamed up with halfpipe skier Torin Yater-Wallace, slopestyle skier McRae Williams and snowboarder Hailey Langland to encourage fans to take that path to greatness this winter.
"In preparation for the 2018 Olympic Winter Games, I spend most of my days on the slopes training and competing nonstop," said Yater-Wallace. "In between runs, Sahale Snacks Maple Pecans Glazed Mix is my go-to, as it fuels me to keep going. Sahale Snacks flavor combinations inspire my most daring tricks, like a personal favorite the Rodeo 7 Blunt, because I never want to settle for ordinary – on or off the slopes."
Much like Sahale Snacks combines nuts, dried fruits and exotic spices for adventurous snacks, Olympic athletes take a risk with Daring Combinations on their path toward greatness. Starting today, fans will get an immersive inside look at the development of Yater-Wallace, as he shares 360° videos demonstrating his practice runs leading up to the 2018 Olympic Winter Games.
For more information about Sahale Snacks and Team USA, please visit https://www.sahalesnacks.com/ and follow Sahale Snacks on social media @SahaleSnacks.
About Sahale Snacks®
Sahale Snacks® was founded in Seattle in 2003 by Josh Schroeter and Edmond Sanctis. After climbing Mt. Rainier and enduring days of uninspiring trail mix and energy bars, the two friends set out to create healthy, convenient, great-tasting snacks, starting with the natural wholesomeness of nuts and fruit. Pronounced "Sa-HA-lee," our goal is to create snacks so delicious, you'll always be inspired to go Beyond Ordinary®.
About The J.M. Smucker Company
For 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin' Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.
The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.
Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.
The J. M. Smucker Company